FALL 2017 - FALL 2019 | ECSU EVENTS

One of my roles as a Student Worker for the Fine Arts Events Office at Eastern Connecticut State University was to design and format content for the promotion of music and theater events across campus and social media. I used university-approved logos and other digital assets to create cohesive marketing materials including posters, fliers, yearly event calendars, and more! I formatted these and the designs of my Supervisor for print and digital ad postings across online event calendars, Instagram, Facebook, and Twitter. The design process involved communicating with Music and Theater Directors to ensure my designs sufficiently conveyed the theme of each event, as well as providing the necessary information in a clear and engaging manner. Maintaining the visual identity of the University and the Department’s established format across all pieces was also a major priority.

ETV NEWS POSTERS

At the beginning of the Fall 2019 semester, I was also contacted by Eastern’s student-run television news program to create a flier design promoting their General Interest Meeting to potential new members. By capturing student’s attention and providing the necessary information in a visually engaging manner, these designs helped facilitate a great turn out!