2021 | bright beauty

As most of my professional design work has been produced in the direct mail sphere, I created a fictional brand and mock social media campaign to develop and showcase my skills. I came up with copy and devised a style guide for the makeup and skincare brand I dubbed Bright Beauty. I conceptualized the brand’s visual identity in a simple style guide, including a logo/logotype, font pairings, and additional graphic assets. Then, I came up with a series of Instagram stories and posts which I imagined as promotion for the brand’s blog and web store. To promote a hypothetical sale, I created a Valentine’s Day themed e-mail campaign. Using After Effects, I put together a short commercial to advertise products and convey the brand’s visual identity.

All stock has been gratefully sourced from Pexels.com, Shutterstock, and Adobe Stock.