FALL 2019 | WILLIMANTIC FOOD CO-OP ANNIVERSARY CAMPAIGN

I developed this advertising campaign to promote the 40th anniversary of the Willimantic Food Co-op. The campaign includes a design to be used in posters, fliers, invitations and 2 billboards. Once the initial design was completed, the client put in an additional request for a t-shirt design. With the limitations of screen-printing and price efficiency in mind, I decided to create a separate design that is simpler yet complementary to the overall concept. My final designs both inform loyal customers and attract first-time visitors through the use of bright, eye-catching graphical elements. They emphasize the Co-op’s “Health, Community, Integrity” mantra, and encourage the audience to bring along family and friends for the celebration of a Willimantic gem.